- By ICR Secretariat
- Posted Sunday, November 19, 2017
How Amazon Could Disrupt The CRO Model
'After my last Clinical Leader article, "How Amazon Could Improve Patient Experience", a friend of mine recommended the book The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone.1 Stories of Bezos’ obsession with customers and fearless risk-taking were inspiring. Based on its approach to building its business, it is logical to conclude that Amazon would be an amazing CRO. Amazon’s competitive strategy is to aggressively discount prices to win market share. Plus, its customer obsession and disruptive innovation are second to none. Let’s imagine what an Amazon-run CRO would look like.'
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