• By ICR Secretariat
  • Posted Thursday, April 7, 2022

Boehringer goes bold with 'unwearable' fashion to spotlight patients' rare skin disease pain

https://www.fiercepharma.com/marketing/boehringer-goes-bold-unwearable-fashion-spotlight-patients-rare-skin-disease-struggles

It feels like a paper cut, but multiplied by 10,000. Or being stabbed with a bunch of knives over and over again.