• By ICR Secretariat
  • Posted Monday, June 6, 2022

Idorsia taps more star power, enlisting actor Taye Diggs to pitch newly launched insomnia drug Quviviq

https://www.fiercepharma.com/marketing/idorsia-taps-more-star-power-enlisting-actor-taye-diggs-pitch-newly-launched-insomnia

Count Broadway star Taye Diggs as the latest addition to sleep drug maker Idorsia’s celebrity arsenal. Just a few weeks after its insomnia drug Quviviq hit the market, the company said it has signed the original "Rent" cast member and TV actor as a patient ambassador in its first branded DTC campaign.