- By ICR Secretariat
- Posted Monday, June 6, 2022
Idorsia taps more star power, enlisting actor Taye Diggs to pitch newly launched insomnia drug Quviviq
Count Broadway star Taye Diggs as the latest addition to sleep drug maker Idorsia’s celebrity arsenal. Just a few weeks after its insomnia drug Quviviq hit the market, the company said it has signed the original "Rent" cast member and TV actor as a patient ambassador in its first branded DTC campaign.