• By ICR Secretariat
  • Posted Thursday, April 21, 2022

Inflation is forcing prioritization of healthcare spending — are you ready?

https://www.biopharmadive.com/spons/inflation-is-forcing-prioritization-of-healthcare-spending-are-you-ready/622072/

If you're a pharmaceutical marketer, you're about to face a challenge no US-based marketer has seen since the early 1990s: inflation.