• By ICR Secretariat
• Posted Monday, June 26, 2023

MARKETING 'Scrolling Therapy' for Eurofarma by Dentsu Creative nabs Cannes Lions Pharma Grand Prix as traditional players lose out, again

https://www.fiercepharma.com/marketing/scrolling-therapy-eurofarma-dentsu-creative-nabs-cannes-lions-pharma-grand-prix

Last year, the top winners at the prestigious Pharma Lions event at Cannes were not in fact pharma companies, and in 2023 that trend continues as a digital face-tracking app, a breast cancer inequality campaign and the sounds of dying cancer cells take the top prizes.