• By ICR Secretariat
  • Posted Monday, June 26, 2023

MARKETING 'Scrolling Therapy' for Eurofarma by Dentsu Creative nabs Cannes Lions Pharma Grand Prix as traditional players lose out, again


Last year, the top winners at the prestigious Pharma Lions event at Cannes were not in fact pharma companies, and in 2023 that trend continues as a digital face-tracking app, a breast cancer inequality campaign and the sounds of dying cancer cells take the top prizes.