• By ICR Secretariat
  • Posted Thursday, November 2, 2023

Five Trends Set to Disrupt Health Marketing in 2024


The media marketplace’s shifting dynamics have reached tectonic proportion with reshuffles at emergent platforms and effects of union strikes shaking up media’s Grand Dame – Hollywood. Despite the myriad instabilities, the coming year may be defined by a single Disruptor: AI. AI doesn’t live in a channel; it’s an industry disruptor across search, publishing, and more. AI will provide value to the end user—and will certainly impact all channels. As AI-fueled advancements push the industry forward, here are other forces at play in 2024: