• By ICR Secretariat
  • Posted Thursday, August 9, 2018

Marketing and Public Relations

Marketing and Public Relations

Faiz Kermani

This monograph provides an in-depth discussion of key issues relating to marketing and public relation (PR) in clinical research. It offers enlightening case studies, extensive references for knowledgeable supports and further reading.

It gives practical advise and perceptive guidance on making the best use of marketing and PR tools, and how to avoid potential pitfalls.

This is the monograph for you:

  • If you need to understand the role of marketing and PR in successful pharmaceutical development.
  • If you want to understand strategic and tactical use of marketing and PR in patient recruitment.
  • If you are working with colleagues across marketing, PR and R&tD

Published 2006.


To Order:

Simply Call: 01628 501700 & quote Marketing and Public Relations


Fill out a Publication Order Form; scan it to office@icr-global.org or send it to The Institute of Clinical research, White Waltham, Maidenhead SL6 3JF


The cost of one copy is £9.99 postage included. However, for large quantities, simply call 01628 501700 or send an email regarding your enquiry to office@icr-global.org.