• By ICR Secretariat
  • Posted Thursday, November 2, 2023

Moods change with the months? Bausch has a seasonal depression drug TV campaign for you


With the nights drawing in, Bausch Health is taking the plunge on the first-ever TV spot for its seasonal affective disorder (SAD) drug Aplenzin. The ad is designed to encourage people who withdraw, oversleep and overeat as fall turns to winter to talk to their doctors about ways to manage their symptoms.